Is your moat a Power, or just a head-start?
Helmer: Power = Benefit + Barrier. Without a Barrier, the next well-funded competitor will arbitrage you away. 7Powers stress-tests your defensibility in 90 minutes, by sector and by stage. No workshop. No consultant.
How it works
Five steps. The same method as Helmer workshops, without the 8-hour meeting.
Project setup
Sector, S-Curve stage, description. Questions and examples adapt to your context.
Market sizing
TAM / SAM / SOM + sources. 0-100 attractiveness score computed from the 'Value = Market × Power' logic.
7 Powers self-assessment
One module per Power. Five questions Q1-Q5 each, Helmer's multiplicative scoring (zero on Benefit OR Barrier = no Power).
Power Map
Visual radar on the 7 axes. Top 3 Powers identified, red flags surfaced, global Defensibility Score.
Action plan
Three concrete next-steps per Power. PDF export for board, investors, or your team.
Who it's for
Built for founders who pitch their moat without a framework, and programs that want a structured deliverable.
DeFi / Web3 founders
You pitch a protocol as your moat, but without an identified Power it's just an arbitrable advantage. Liquidity ≠ Network Effects. TVL ≠ Switching Costs.
AI / Agents founders
Against LLM providers, your Power probably isn't your model. Cornered Resource (exclusive data)? Counter-Positioning (business model incumbents can't copy)?
Programs / Incubators
A structured post-workshop deliverable: Power Map + action plan for each project in your cohort. Comparable across projects.
The 7 Powers of Helmer
Each Power = a specific mechanism for durable defensibility. Most projects only have 2-3, and that's normal.
Applied cases
12 companies broken down
Netflix, Uniswap, Anthropic, Linear… See where real Powers actually live, where founders typically miss, and benchmark your own scoring.
→ Browse the library
Methodology
The 7 Powers in depth
Read the full method: why Benefit+Barrier, the "Me too won't do" test, the S-Curve, the classic pitfalls.
→ Go deeper into Helmer
Stress-test your moat now
30 minutes. No workshop. No consultant. An honest defensibility radar.